Content marketing

Digital marketing

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Web marketing

SERVICE

Content marketing is online marketing using different types of content (text, video, audio, pdf content…). It is about creating stories that users can identify with and gain trust to help improve brand awareness, increase sales, connect with target groups and attract potential customers.

 

However, it is not just about selling your products or services. Good content marketing creates bonds between the brand and the customer, as well as teaches the audiences  about their products and services.

MAIN ADVANTAGES:

  • Possibility of appearing and promoting the company on various online channels,

  • growing your target audience,

  • continuous development and preparation of quality content,

  • growing effective online sales without paying for online advertising campaigns,

  • brand awareness,

  • increase sales.

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SERVICE

Digital marketing allows a company to reach a user when searching for a particular product or service. 

Moreover it is advertising through digital media. The main difference from content marketing is that it involves the use of channels that allow the analysis of campaigns in order to understand what works and what doesn’t.

MAIN ADVANTAGES:

  • Management of advertising campaigns on search and social networks, development and brand recognition,

  • allows target groups (potential customers) to be identified very precisely,

  • sales promotions,

  • optimizing advertising campaigns,

  • introduction of analytics in marketing - analysis of the target group and marketing activities, analysis of websites on all devices and monitoring of responsiveness through all channels and advertisements,

  • a more affordable technique compared to traditional advertising techniques.

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